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ICXA honored Elevate Award winners on the 2022 Interactive Buyer Expertise Summit in Columbus, Ohio.
Cherryh Cansler and Morgan Petty of Networld Media Group (left and proper) current the Finest Cell Interactive Digital Signage Buyer Expertise award to Suzanne Lange, Krista Gruenwald and John Hopper of Jersey Mike’s Subs. Picture by Willie Lawless.
Eating places leveraging state-of-the-art buyer expertise know-how grabbed a number of honors in the course of the Elevate Awards presentation on the Interactive Buyer Expertise Affiliation Summit Wednesday on the Hilton Columbus at Easton in Columbus, Ohio.
Presenting the awards have been Morgan Petty, ICXA government director, and Cherryh Cansler, vp of occasions for Networld Media Group.
Honorees included:
Influencer of the Yr — Coca-Cola in partnership with TMI Company and Hypervsn
Coca-Cola HBC Switzerland partnered with TMI Company and Hypervsn to launch Coca-Cola Zero. The businesses put in holographic slot machines and a single holographic show. The activation marketing campaign was known as #bestcokeever.
The interactive gamification method introduced leisure and chilly refreshments to over 18,000 folks.
“Coca-Cola HBC efficiently activated clients, however extra importantly, created memorable and optimistic experiences for shoppers,” Petty stated in presenting the award.
This award acknowledges people or firms which have contributed considerably to the sphere of interactive buyer expertise know-how. The award is in honor of Lyle Bunn, a long-time advisor within the digital signage trade who handed away in 2018.
Finest Cell ICX — Jersey Mike’s Subs cell app in affiliation with World Broad Applied sciences
The ICXA obtained a flood of nominations for this award, which was not a shock contemplating the restaurant trade continues to deliver the warmth with its cell ordering experiences.
Jersey Mike’s Subs up to date its app expertise to permit for the short addition and enhancement of customized options. The replace included an order characteristic on the app’s dwelling display which was enhanced to higher incorporate personalized messages and creates a cohesive omnichannel model expertise.
The judges have been in search of a cell expertise that acts as an extension of the model’s presence into an important units in clients’ lives.
Taziki’s Mediterranean Cafe cell ordering expertise was additionally a finalist on this class.
Finest Interactive Restaurant Buyer Expertise — Sodexo in partnership with Digital Eating Ideas, Aifi, Yo Kai Specific, Chunk App and Kiwibot
Sodexo, a meals companies and services administration firm, partnered with Kiwibot, a Colombian semi-autonomous robotic sidewalk supply robotic, which provides in-field buyer assist and integration with a point-of-sale to distribute meals merchandise with out the same old fee price for meals supply companies.
College students place orders by way of the cell app and specify a supply location on campus. An interactive map permits customers to look at because the robotic makes its journey to them.
The zero-emission robots use a mix of machine studying, synthetic intelligence and sensors to navigate, mapping their environments to the closest inch. The robots can cross streets, climb curbs, journey at evening, and function in each rain and snow.
Finest Rising Tech In Interactive Buyer Expertise
Domino’s supply expertise was a finalist within the “Finest Rising Tech In Interactive Buyer Expertise.” ConverseNow, a man-made intelligence powered omnichannel voice ordering know-how with machine studying capabilities, took prime honors on this class.
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