If there was excellent news ensuing from the retail malaise of the previous a number of years, it is that the gross sales of present playing cards have remained robust.
A client insights survey carried out in December 2021, discovered that the majority customers observed little distinction of their present card buying and spending habits over the past two years. In reality, the survey discovered that the present card market was unaffected, even whereas different retail channels had been struggling.
And whereas the sale of bodily present playing cards stays robust, the recognition of digital present playing cards is even stronger. Practically 25% of these surveyed stated that they had bought extra digital present playing cards than bodily ones. There are a number of causes behind the shift to digital, and the development is prone to proceed.
Obtain this white paper to be taught extra.