Little Caesars and the NFL have introduced a multi-year partnership that names Little Caesars because the official pizza sponsor of the NFL. It is one in every of Little Caesars highest-profile partnerships to this point. The collaboration will proceed to construct on Little Caesars momentum of unbelievable development over the previous a number of years, in accordance with a press launch.
“We’re thrilled to welcome Little Caesars to the NFL household,” Renie Anderson, chief income officer and govt vp of NFL Partnerships, stated within the press launch. “With a concentrate on high quality and comfort, Little Caesars presents unmatched worth for our followers, and we sit up for working collectively to positively impression communities throughout the USA.”
The deal comes a few month earlier than the beginning of crew coaching camps, the annual unofficial kickoff of the NFL season. The settlement will supply Little Caesars a set of unique advertising rights designed to attach the pizza model with the NFL, its occasions and followers. New elements like social media video games, new merchandise, new packaging and distinctive promotions will likely be revealed earlier than the beginning of the 2022 season and proceed all through the course of the sponsorship.
“This partnership goals to boost the enjoyable of recreation day by bringing the standard and comfort Little Caesars is understood for to NFL followers throughout the nation,” Dave Scrivano, president and CEO of Little Caesars, stated. “And since we are the worth chief within the pizza business, hungry followers can take pleasure in weekly gametime meals at a really reasonably priced value throughout a time when meals costs are on the rise.”
Little Caesars has shops in every of the 50 states and 27 international locations and territories.